Authentically Inclusive Marketing: Diverse Lenses, Emerging Approaches - Softcover

Inhaltsangabe

This book demystifies Inclusive Marketing, so marketers of all career stages, experience levels, skillsets and specializations can apply it in their daily work. Offering an accessible yet thorough introduction, the authors weave together personal stories and professional expertise to guide you on your Inclusive Marketing journey.

Want to be Inclusive but don’t know where to start?
As the industry shifts, many leaders, marketers, brands and organizations are looking to (and feeling the pressure to) better integrate inclusion into their marketing. It’s the right thing to do, and it’s emerging as a key strategy to stay competitive and win more market share.

But how? The latest reports, data and consumer preferences continuously prove that Inclusive Marketing is effective marketing. Yet there are few resources on what Inclusive Marketing actually is or how to do it.

Inclusive marketing is the future of marketing, and these pages are your trusted guide. This book is a must-read for anyone interested in creating or influencing more inclusive marketing.

In this book, diverse authors and experts answer these pressing questions:

• What exactly is Inclusive Marketing?
• Why is it the future of marketing, and how is it more effective than traditional approaches?
• How can I develop a more critical eye for inclusive marketing and communications?
• How can I drive change and integrate Inclusive Marketing into my work on a day-to-day basis?
• How does inclusion inform each stage of the process, including research, strategy, creative and production?
• What does progress in Inclusive Marketing look like?
• How can I measure inclusion in my marketing work? (We explore several frameworks, including our AndHumanity Brand Inclusion Framework and related benchmarks.)

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