MARKETING 4.4.2: Describing Marketing Through Football - Softcover

Inhaltsangabe

Marketing books are often perceived as boring, we know that, as we have spent more than a third of our lives dealing with marketing.

This way, we decided to take on the challenge of writing a “non-boring” marketing book for entrepreneurs and professionals, to describe marketing through something that as many people as possible are passionate about: a difficult challenge; indeed, very difficult!

So what? What are we all so passionate about?

We are all ingenious, inventive, creative people with the ability to do things: there is a wonderful and exciting world inside each one of us. One of the most exciting topics fitting those characteristics is football.

Whether we love it or not, we know it and deal with it passionately, supporting our ideas about its pros or cons, its successes or failures, its past or its future.

That's why we wrote a book about marketing where we describe it as if it were a football team.

What you will discover in Marketing 4.4.2

• How to orient yourself towards success in the same way as great champions do
• How to choose the right strategy for your game
• How to focus on the best tactics for your team
• How to seize opportunities by learning from mistakes and focusing on your strengths
• How to be part of the victory yourself
• What are the steps you need to take for your future success

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