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Business-to-Business (B2B) marketing has changed forever. Tech-savvy buyers perform their own research and chart their own paths to purchase. In this insight-packed book, industry experts join Integrate CEO Jeremy Bloom and CMO Deborah Wolf to explain the game-changing approach a growing number of marketers are using to connect with precisely the right buyers, right when they’re ready to buy.
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PRECISION DEMAND MARKETING: Achieving the Promise of Predictable Pipeline
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