How to Win in the Government Market: Hundreds of useful tips from two of the most experienced GovCon experts - Softcover

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How to Win in the Government Market, 2nd Edition, November 2024 by Mark Amtower & Mike Lisagor
Note: Read at no-cost on any device at: https://publuu.com/flip-book/694428/1596839
"You’re holding a collection of advice and insights on the government market from a pair of old hands who have pretty much seen it all. Something else that is very apparent is that Amtower and Lisagor want you to succeed and what they offer here is a treasure chest of information and insights. Each essay is a nugget that you can use as you drive your organization forward." - Nick Wakeman, Editor-in-Chief, Washington Technology
Mark Amtower and Mike Lisagor together represent over 80 years of marketing and sales experience in the largest market in the world, the U.S. government. Highly respected by their peers, they've helped hundreds of contractors improve their business development and proposal processes; implement successful marketing, social media, capture strategies; and win hundreds of million dollars in new business.
The 54 chapters in How to Win in the Government Market contain hundreds of best practices and tips essential to competing in the highly competitive GovCon market. Both authors have written several books and hundreds of articles about winning government business and can be reached on LinkedIn.
Consultant, speaker, author, and radio host MARK AMTOWER is one of the most recognized professionals in the government market. Amtower is widely known for his candor in his articles, consulting, radio interviews, presentations, and keynotes. He is also known for all black attire and not wearing ties. His consultancy, Amtower & Company, was founded in 1985. He has been quoted in over 200 publications worldwide and has been interviewed on over 75 radio shows, webinars and podcasts in the US, Canada, and the UK. Amtower's weekly radio show, Amtower Off Center, airs Monday at noon on Federal News Network (www.FederalNewsNetwork.com). Mark is the author of Government Marketing Best Practices, which was the best-selling GovCon book published between 2001-2009, selling 9,000 copies. He next wrote, Why Epiphanies Never Occur to Couch Potatoes (2007), and then Selling to the Government (Wiley, 2010) and Government Marketing 2.0 (2022) (w/several co-authors).
Reach Mark at: www.linkedin.com/in/markamtower
Starting in the early 1970s, MIKE LISAGOR worked as a government contractor hardware and software engineer, IT project manager, business developer, and a domestic and both an international and then business development vice president. In 1999, he relinquished his suit and tie to start a consulting company, Celerity Works, where he advised over 60 contractors on how to win more government business. A FED100 awardee, he has written numerous articles for Washington Technology and Federal Computer, was the co-founder of the annual Federal Program Management Summit, implemented the acquisition risk management process at GSA FEDSIM, and did ten marketing/sales webinars for Centurion Research Solutions (now part of Deltek).
Mike is the author of How to Develop a Winning Small Business Innovation Research (SBIR) Proposal (w/Eric Adolphe), Winning and Managing Government Business, The Enlightened Manager, and The Essential Guide to Managing a Government Project (2021).
Mike is also the author of these four non-business books that can now be read at no cost on any device at BooksbyMike.org. Romancing the Buddha 4th edition (2024) which has sold over 10,000 copies, Eleven Life Lessons for Teenagers (and Everyone Else) (2024), The Muse Within: Unlocking Spiritual Growth through Creative Icons 2nd Edition (2024), and My Fifty Years of Buddhist Practice 2nd Edition (2024).
Reach Mike at: www.linkedin.com/in/mikelisagor

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