This book highlights best practices and innovation in institutional advancement, focusing on constituent engagement, communications and marketing, and fundraising.
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Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. While vice president, he planned and directed two comprehensive campaigns. He was previously Director of Development at the University of Maryland. He has written other books, including Leading the Campaign (2017) and, with co-editor Matthew T. Lambert, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (2019).
Matthew T. Lambert is Vice President for University Advancement at William & Mary. He oversees all efforts related to alumni engagement, private fundraising and philanthropic outreach, university marketing and alumni communications. He also teaches higher education public policy and finance.
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Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: New. Artikel-Nr. 408552954
Anzahl: 1 verfügbar
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - The second edition of Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement is a complete revision and update of the successful first edition. It includes updated chapters on core advancement topics but also addresses new topics, for example, the integration of artificial intelligence and evolving institutional structures. All authors are innovative and seasoned practitioners and influencers in advancement. Chapters address such questions as 'What is working now ' 'Where are we going ' and 'What will the future of advancement look like '. Artikel-Nr. 9798765162729
Anzahl: 2 verfügbar