Bias - Why Good People Make Bad Decisions: A compendium of cognitive biases and other human quirks - Softcover

Inhaltsangabe

In our personal lives, and in work, we strive to make good decisions. Bad decisions cause us anxiety and regret. But even when we obtain sound information, analyse it appropriately, weigh pros and cons judiciously, we still make choices that end badly. It turns out that humans are fallible – so much for the apex intellect on the planet! This book has collected 189 biases, and that’s not even the entire smorgasbord of human tendencies. A number of unconvincing and thinly-evidenced biases are omitted because of weakness and irrelevance. Those included have been more robustly studied, and bear the familiar hallmarks of everyday human behaviour. All honest readers will recognise some of the biases in themselves, and doubtless many more in other people. We can be over-confident and timid, manipulative and naïve, maverick and mouse. We make wild assumptions. We make factual errors. But the biggest problems come when we rely on our instincts. ‘Go with your gut feel!’ command the management bibles. No, really, don’t. Because our inner voice, that oftentimes unbidden and unconscious whisper has no intention – or ability – to be objective. If readers are willing to learn from some of the points raised by this book, they will make better decisions both in their personal lives and professionally. If that’s the case, this book will achieve its aim to help good people make fewer bad decisions.

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