Growing Happy Clients: Our processes & experiences for growing fortune 500 corporates & the fastest growing scaleups - Softcover

Inhaltsangabe

As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant:

• The five principles to handle any and every client you come across?
• How to create internal fans within a company to ensure your contract gets renewed?
• How to rid yourself of the confining label of Marketing and have a broader impact?

If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with the messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients.

Who is this book for

• Freelance growth hackers and marketers
• Growth Hacking or Marketing consultants working at an agency or in-house
• Internal growth hackers or marketers hoping to implement growth hacking within an organisation

About the Authors

Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant.

Quotes about Growing Happy Clients
"I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue 😉." - Abi Hough, 20+ years of growth and optimisation experience

"I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony

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