Small Business Marketing: Building Winning Strategies in a Digital Economy - Softcover

Inhaltsangabe

Do you want to become a more successful small business? Would you like more practical marketing tips to increase your customers? Don’t wait for this answer!

Small Business Marketing: Building Winning Strategies in a Digital Economy provides a roadmap for small business owners and entrepreneurs by focusing on market opportunities in a systematic fashion.

This book is a new show design to give new and emerging business owners tips and hints to grow your small business. Topics include marketing strategy, competition, new product deployment, marketing mix (product, price, place, and promotion), niche markets/segmentation, and marketing analyses to make a few key topics. Many marketing books deal with marketing for the traditional company and organization. However, few books narrow in on the needs of today’s entrepreneurs at heart. This book provides hope in the midst of this uncertainty for business savvy individuals.

Dr. Daryl D. Green and Dr. Jack McCann have spent time in the business trenches and have shared his research to assist emerging businesses and entrepreneurs grow healthy businesses even in a financial downturn. Dr. Green has helped thousands with his lectures, seminars, and columns. He has been noted and quoted in such media organizations as USA Today, Associated Press, BET, and Ebony Magazine.

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