INCENTIVE TRAVEL: For a New World - Softcover

Inhaltsangabe

"Massive congratulations to Dr. Patrick Patridge on the publication of his book, Incentive Travel for a New World. Patrick is a 30 year + veteran of SITE and has brought these three decades of vision and insight to this work."

SITE - Society for Incentive Travel Excellence

""Call me old fashioned but there's nothing like the tangibility of a brand new book in your hand. Huge congrats to author Dr. Patrick Patridge on the launch of this excellent book."

Pádraic Gilligan

Chief Marketing Officer, SITE - Society for Incentive Travel Excellence

BOOK SUMMARY

The Covid crisis and its caesura have had traumatic impacts on the worlds of work and travel.

All engaged in Incentive Travel need to carefully consider how we can recuperate, re-connect, re-boot and thrive by becoming active, relevant and prosperous once again.

Finding a restorative medium between gravitational pull and centrifugal force, so to say.

This book covers a wide variety of topical subjects and themes.

It is a benchmark for where our industry is at, and for where it could be going to.

It is an impetus for both discussion and debate.

Serving as a contribution to business planning and future-minded Incentive Travel conception; to programme design and sustainable trip delivery.

Highly recommended for students and MICE industry colleagues preparing for their business tourism, CIS, CITP and CMP exams.

Its contents include:

Preface by SITE President, Aoife Delaney - Introduction - Quo Vadis? - The Business Case - Core Trends – Relevant Branches – Corporate Goals - Millennials & Generation Y – A Lyrical Script for Millennials - Dietary Requirements - Corporate Social Responsibility - CSR Guidelines - Sustainable Incentive Travel - HiveShare and HoneyBees - Botanic Gardens – Storytelling - Language and Images - Networking - Trade Fair Etiquette - Digital Detox - Slowing Down - Ethics - Perfect Fam Trips - Guides, Drivers & Service Personnel - Why You? - Tips for Destinations - Bright New Wonderful Lives - Concluding Remarks - Further Information

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