Creating Change: A Toolkit for Activists and Social Entrepreneurs - Softcover

Inhaltsangabe

Do you want to make more progress in creating change? Do you want to design a better solution to a problem? Do you want to raise more money without investing additional resources?

If so, the tools and techniques in (book title) are worth learning and experimenting with. You will learn how to:

1. Define what the challenge really is
2. Decide what counts as a good idea
3. Brainstorm options
4. Evaluate ideas
5. Design programs or policies that work
6. Improve things that already exist
7. Prioritize more effectively
8. Make smarter decisions about allocating your time and money

Most of the chapters describe social sector applications of popular tools that business consultants write about and use to tackle challenges in marketing, process improvement, and product design. For example, you'll learn how to use random inputs, morphological analysis, SCAMPER, and more to solve problems related to fundraising, social marketing, advocacy, and program design.

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