Elevating Brand Loyalty With Optimized Marketing Analytics and AI - Softcover

Über die Autorinnen und Autoren

Ruchika Sharma is working as Associate Professor at Delhi School of Business by Vivekananda Institute of Professional Studies - Technical Campus. She has earned her Ph.D. from B.I.T Mesra, Ranchi, India. Dr. Ruchika is a Gold Medalist in MBA and has more than thirteen years of experience in academics. Her research interests include consumer behavior, sustainability, tourism, digital marketing, data analytics, employer branding, and social media marketing. She has published articles in various international journals of repute listed in ABDC and Scopus. She has also presented numerous research papers at various national and international conferences at reputed Institutions such as IIMs, PAN IIM, IITs, American Marketing Association Conference, USA. She has also authored one book titled ‘Service Marketing” in the year 2019. She was also conferred with Best Teacher Award by Delhi Institute of Advanced Studies, Delhi.

Dr. Tariq Maqableh is an experienced academic with over 6 years of experience in an Accounting and finance discipline as a lecturer and tutor at various universities including University of Western Sydney, Charles Sturt University, southern cross Institute, Canterbury Institute of Management and ECA with a proven track record. He has taught both undergraduate and postgraduate Accounting and Management courses like Financial Management, Foundation of Accounting, Foundation of Management, Mathematics and Statistics, Strategic Management, Project Integration and change management and concepts to both face-to-face and online students’ cohorts. His teaching skills are his strength such as working in groups with the students, which enable them to participate and have a better understanding of their subject, enabling the development of their soft skills.

Dr. Fazla Rabby is an accomplished academic and professional with a diverse background in emerging technology, education, management, and AI. Holding a Ph.D. from the University of Southern Queensland, their education includes degrees and diplomas in management, leadership, and information systems from Central Queensland University and the University of Madras. As a Teaching Academic at Macquarie University and Lecturer at Canterbury Institute of Management, Dr. Rabby designs and delivers educational activities, assesses student progress, and contributes to curriculum development. Their role as Academic Director at Stanford Institute of Management and Technology highlights their leadership in stakeholder relationships, business strategies, and HR management. Previously, Dr. Rabby excelled in sales and marketing roles, including Director of Australian Sales and Marketing and Managing Director of Sales Solutions Australia. A prolific researcher and presenter, they focus on blockchain, digital marketing, AI, mental health and well-being and consumer behavior, with upcoming projects on industry innovation and AI in education.

Ridhima Sharma is an Assistant Professor of Management at Vivekananda Institute of Professional Studies-Technical Campus. With a teaching and research experience of 12 years, she has contributed several articles to the journals of national & international repute and have presented papers in national and international conferences apart from authoring books. Her research interest includes Customer Relationship Management & sustainable consumer behavior. She is currently pursuing Post Doc from Amity University, Dubai.

Dr. Rohit Bansal is working as Associate Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He is a perseverant, passionate academician cum seasoned professional. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 16 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 30 books with renowned national & international publishers including IGI Global USA, Scrivener-Wiley Publishing, De Gruyter, Weser Books, Scholar’s Press, Germany etc. In addition to, Dr. Rohit has published 150 research papers and chapters in journals of repute including Scopus indexed as well as edited books. He has also presented papers in 50 conferences and seminars. His area of interest includes marketing management, organizational behaviour, services marketing, customer engagement, digital marketing, human resource management and organizational development. He is on Editorial Advisory Board as a member in 110 national and international peer reviewed journals. He has acted as session chair in many international conferences.