Intersections of Niche Tourism and Marketing - Softcover

Über die Autorinnen und Autoren

Bruno Sousa is an Professor Coordenador of Marketing at Polytechnic University of Cávado and Ave (IPCA), Portugal and holds a PhD in Marketing and Strategy in Universidade do Minho, Portugal. Bruno Sousa is also Head of Masters Program - Tourism Management and Tourism Marketing (IPCA); CiTUR – Center for Tourism Research, Development and Innovation and UNIAG research member. Bruno Sousa teaching fields include marketing, strategy and tourism. Bruno Sousa research areas include brand management and consumer behavior, strategy implementation, niche marketing, niche tourism and brand attachment. He has published in the Journal of Enterprising Communities, Tourism Management Perspectives, Current Issues in Tourism, Journal of Organizational Change Management, World Review of Entrepreneurship, Management and Sust. Development, among others.

Vasco Santo , Polytechnic University of Tomar, Portugal Adjunct Professor at the Polytechnic University of Tomar (IPT) and member of the Research and Innovation Support Office (GAII). He has a Habilitation in Management (European University, Lisbon), a PhD in Business Sciences (Fernando Pessoa University, Porto), a PhD in Tourism (University of Seville, Spain) and a Post-Doctorate in Innovation Management (University of Aveiro). Specialises in Hotel and Restaurant Management. Integrated researcher at NECE-UI and collaborating researcher at GOVCOPP (University of Aveiro), TECHN&ART (Polytechnic University of Tomar) and CITUR (Polytechnic of Leiria). Editor-in-Chief of the scientific journal ‘International Journal of Digital Marketing, Management, and Innovation (IJDMMI)’. Author and reviewer for indexed scientific journals. Author of Book Chapters in IGI Global. Editor of Books in IGI Global.