AI Impacts on Branded Entertainment and Advertising - Hardcover

Über die Autorin bzw. den Autor

Blanca Miguélez-Juan holds a PhD in Social Communication (Cum Laude) with international mention from the University of the Basque Country/Euskal Herriko Unibertsitatea (UPV/EHU) and a degree in Advertising and Public Relations from the same university. She has had a professional career linked to Art Direction in several prestigious Spanish advertising agencies (Publicis, Leo Burnett, Contrapunto BBDO). She is currently Assistant Professor in the Department of Audiovisual Communication and Advertising, in the Faculty of Social Sciences and Communication of the UPV/EHU and has been accredited as an Associate Professor. As a teacher she has taught in the Degree in Advertising and Public Relations at the University of the Basque Country and has also taught in this same degree in several Spanish public and private universities: Universidad Complutense de Madrid, Universidad de Valladolid, Universidad de Sevilla, Universidad Loyola Andalucía, Universidad Camilo José Cela. Her lines of research focus on higher education in the European Higher Education Area (EHEA), digital communication, branded content, art direction, advertising creativity, new professional profiles in the field of communication and child and teen consumption. In the field of research, it is also worth mentioning the research stays in national and international universities, the presentation of papers at international conferences, the publication of scientific articles and numerous book chapters in academic publishers ranked among the top of the SPI ranking of publishers.