Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through Omnichannel Approach - Hardcover

Über die Autorinnen und Autoren

Babita Singla is a professor at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 14 years of experience in teaching, research, and administration. Her areas of expertise are marketing, e-commerce, omnichannel, and retail. In her career, she has been involved in important academic and research assignments such as being the guest editor of a reputed journal, organizing and conducting international and national-level conferences and faculty development programs, and providing guidance for research projects. She has research publications in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences. In the short span of 14 years of her career in academia and administration, she has authored and edited several books on retailing, supply chain management, branding, customer relationship management, and product management, covering the course content of various universities nationwide. She has successfully delivered guest sessions at international and national universities.

Kumar Shalender is a Post-Doctoral Fellow of the Global Institute of Flexible Systems Management and a Doctor of Philosophy in Strategic Management. He has more than 14-year experience in the domain of Business Policy, Strategic Management, and Business Model Development and a total of 70 Publications including presentations at international/national conferences and book chapters to his credit. His current research areas include the field of Metaverse, Blockchain Technology, and Sustainable Development with a special focus on sustainable cities and mobility ecosystems in India.

Nripendra Singh is a tenured Full Professor of Marketing in the Department of Business, Economics & Communication, College of Science, Technology, and Business at the Pennsylvania Western University. He is a recipient of the Fulbright scholarship, a flagship program of the United States Department of State, Bureau of Educational and Cultural Affairs. He completed Fulbright research at The Pennsylvania State University. As a visiting research scholar, Dr. Singh visited renowned institutions such as the University of California at Berkley, CA, and Technology University, NJ. He is a post-doc fellow of the Global Institute of Flexible Systems & Technology and “Campus-2-Capitol Fellow” of Bard College, NY. He earned two doctorate degrees and two MBA degrees. As a certified professional, he completed the Preparing Future Faculty program at Iowa State University. Dr. Singh is an avid researcher and is on the editorial board and reviewers committee of several reputed journals. He has published and presented more than a hundred research articles in reputed journals and conferences. He is the President and Director of ‘The International Association of Technology and Management’, a nonprofit to promotes research, and ‘Clarion Consulting Center’ to provide consulting services to businesses and helps students get real-world projects. He mentors and advises young faculty members, research scholars, and undergrad students globally .