E-Commerce: Innovation, Economics, and the Internet - Softcover

Inhaltsangabe

Virtually everyone on Earth is affected by the Internet, even if they don’t have direct access. The Internet has a role to play in nearly every societal task, but especially those tasks related to economic activity and commerce.

As we explore the broad topic of e-commerce, we will also explore innovation and entrepreneurship. Together, we will learn how the world wide web enables us to set up a financially sound business.

The core of this process is keeping stakeholders in mind: we must be able to identify, serve, and stay in touch with customers as well as investors, employees, suppliers, and others.

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