Gen Z, born between 1997 and 2012, and Millennials, born between 1981 and 1996, form a significant part of the housing market today. Both generations grew up in an era of rapid technological advancement, influencing their lifestyle and preferences. Understanding these age ranges help tailor marketing strategies and property features to their specific life stages and needs. Lifestyle preferences of these generations are distinctly different from previous ones. It pays to understand and cater to the differences between these unique consumers. This book will show you everything needed to serve the newest generation effectively and profitably.
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