Are You Ford or Ferrari?: Positioning Basics for Busy CEOs - Softcover

Inhaltsangabe

There is one tool all businesses need to master if they want to stop missing their revenue goals, and if they want to avoid joining the 90% of businesses that fail – that tool is called Positioning.

"Are You Ford or Ferrari?" is a concise guide where Business Strategist Sebastian D. P. Hidalgo offers essential positioning strategies to help CEOs understand how their business can thrive. You will learn:

• Why traditional Sales & Marketing approaches fail
• How to craft a position that attracts the right clients
• Techniques to outmaneuver larger competitors

Packed with real-world examples and actionable advice, this book will transform how you think about your company's place in the market. Missed revenue goals and growth ceilings are a thing of the past: It's time to position your business for success, so you stop blending in and focus in standing out & driving forward your company's vision.

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