Investigating Persuasion and Storytelling for Effective Communication - Softcover

Über die Autorinnen und Autoren

Dr. Tan Poh Ling earned her doctorate from Universiti Sains Malaysia, focusing on communication. Her academic background includes both undergraduate and postgraduate qualifications in public relations and environmental communication. Her research interests include corporate branding and marketing, strategic communication, tourism branding and communication. Currently, she serves as a Senior Lecturer at Sunway University Malaysia. Additionally, she is also an accredited HRD Corp. trainer and an Exco Member for Strategic Communication and Branding at the Malaysian Association of Communication Educators (MACE).

Dr. Sang Kun holds a PhD from the University of Padua. He is currently working as an assistant professor at Xiamen University Malaysia. Dr. Sang’s research integrates GIS, digital heritage, and environmental communication, with a particular focus on heritage issues. He has published in high-impact journals supported by research grants, such as Fujian Social Science Research Fund. He actively participates in international conferences and serves on editorial and scientific committees. His academic contributions bridge digital innovation and heritage conservation, making him a dynamic scholar in the fields of communication and geospatial humanities.