Business Communication Training Through Social Practice: Approaches and Case Studies - Softcover

 
9798337346489: Business Communication Training Through Social Practice: Approaches and Case Studies

Inhaltsangabe

Business communication is foundational to economic participation, entrepreneurship, civic engagement, and organizational collaboration. Yet many existing training models presume high-resource environments, standardized literacy levels, and reliable digital access-conditions that are often absent in rural communities, informal economies, and structurally disadvantaged contexts. These gaps are not confined to the Global South; even in developed countries, community-based organizations, small local businesses, and underserved populations frequently lack access to practical, context-sensitive communication training. Business Communication Training Through Social Practice: Approaches and Case Studies offers a timely rethinking of business communication training by emphasizing inclusive, community-driven, and socially responsive approaches. It challenges the dominant paradigm that focuses on formal, elite, or corporate contexts and instead highlights the communication practices and learning needs of small and medium-sized enterprises (SMEs), marginalized learners, and grassroots initiatives. Covering topics such as informal communication, business communication training, and social practice, this book is an excellent academic resource for researchers, educators, trainers, curriculum designers, consultants, non-profit organizations, and more.

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Über die Autorinnen und Autoren

Ying Liu is a lecturer at the London School of Science and Technology based in London, UK and an experienced leader in transnational education. He has spearheaded initiatives to localise internationalisation in collaboration with government and local communities. He is the founder of LivePBL, and many other notable projects include the CPD-certified LivePBL initiative, Cloud Family Visit Reality Show, NCFE Digital Literacy courses, and Virtual Inclusive Music Festivals. He has led LivePBL team of teachers and students having published more than 10 academic papers, co-organised several international conference workshops, and four book chapters.

Ranjith is currently serving as the Academic Director for Migsoft Training Centre in Glasgow, while also working as an Associate Lecturer and Trainer at Glasgow Caledonian University, City of Glasgow College, and Fife College. He brings over 15 years of industry expertise, particularly in 4PL (fourth-party logistics), retail, production, and wholesale sectors in Scotland. Ranjith is an accomplished percussionist, specialising in the Edakka, a divine percussion instrument from Kerala, India. His passion for traditional arts has led him to perform in various classical and fusion settings, including for Kathakali, Ottam Thullal, Mohini attam rooted in Kerala's cultural heritage.

Yuanyuan Li is a distinguished Professor at the Music College of Capital Normal University in Beijing, China, specialising in vocal education for over 20 years. During the COVID-19 pandemic, she co-founded the hybrid LivePBL (Linking Vocal Education through Project-Based Learning) project, collaborating with international teams to promote cultural and sustainable social development through music. LivePBL has been featured at major conferences. Professor Li is a member of prestigious music associations and a judge for vocal competitions. Her students have won numerous awards, showcasing her effective teaching. She has led significant educational projects recognized by the Ministry of Education.

Sheri Kurian is a seasoned academic and hospitality expert with over three decades of experience in hotel management and education. He currently serves as the Principal of St. Joseph’s Institute of Hotel Management & Catering Technology (SJIHMCT), Palai, Kerala―the only NAAC-accredited hotel management institute in the state. Dr. Kurian holds a Ph.D. in Business Administration, along with degrees in Tourism and Hotel Management, and international training from SEG University, Switzerland. His career includes leadership roles at AIMS Institutes, Bangalore, and several academic institutions across India. An accomplished researcher, he has published widely in hospitality journals and media, and has been recognized for his contributions with awards from the Indian Federation of Culinary Associations. Passionate about elevating hospitality education, Dr. Kurian is known for his strategic vision, student-centric approach, and commitment to academic excellence, making him a respected leader in the field.

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