You've seen a million books and videos on how to sell more. But have you ever stopped to think who's buying? Buying and Selling are two sides of the same coin - a transaction. This book is an introduction for anyone on the receiving end of a sales transaction. Are you getting the best deal for yourself or your business? Probably not. This book will get you started to asking the right questions so you can be a better buyer.
The goal of this book is to provide entry-level buyers with a solid foundation in purchasing. Whether you're new to the field or looking to refine your skills, this book will introduce you to the essential concepts that make buying a crucial function in any successful business. By understanding the role of purchasing, cost analysis, negotiation, supplier relationships, and risk management, you’ll gain the confidence to make informed decisions and add value to your organization.
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