MARKETING PLAN FOR TECH STARTUPS: Built on Real Success Stories - Softcover

Inhaltsangabe

The book every AI founder and marketing leader has been waiting for — bold, practical, and proven to work.

By a tech executive who launched AI solutions at Google and built the marketing engine for a Silicon Valley AI startup.

With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware.

“A must-read for all founders.” — Jeanine Banks, Investor and VP of Developer X, Google

“A timely kick in the pants.” — Scott Buchanan, CMO, Stacklok

“Saves months of wasted effort.” — Susan Schramm, Founder, Go-to-Market Impact

“A North Star for startups.” — Filippo Rocca, CEO, Subbyx

Building a product is hard.
Getting people to notice is harder.

This book is your trusted companion from idea to adoption to revenue.

Through real-world examples, case studies, and insights from top operators, it shows how effective marketing can unlock exponential growth.

It’s a hands-on guide for:
• Startup founders: shortcut to clarity under pressure
• Marketing executives: gut check to align teams and accelerate growth

You’ll learn how to:
• Position with scientific precision so value is unmistakable
• Use storytelling to connect emotionally before the rational pitch
• Build consistency so every touchpoint compounds trust
• Turn AI companions into marketing superpowers

Whether you’re launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution.

❓ Who is this book for?
• Startup founders who need clarity and focus under pressure.
• Marketing executives aligning teams to accelerate growth.
• Future marketers and career changers entering the field.
• Experienced leaders refreshing skills for the AI era.

❓ What will I learn?
• Position with scientific precision so value is unmistakable.
• Use storytelling to connect emotionally before the rational pitch.
• Build consistency so every touchpoint compounds trust.
• Turn AI into a marketing superpower to move faster and smarter.

❓ Why does it matter?

Building a product is hard. Getting people to notice is harder.
This book provides an 18-element framework proven across Fortune 100 giants and fast-moving startups — helping you avoid wasted effort and unlock real growth.

❓ How is this book different from other marketing books?

It’s not theory. It’s a hands-on playbook, grounded in real-world examples, case studies, and contributions from 30+ accomplished leaders at companies like Google, Apple, Microsoft, Cisco, BCG, VMware, and at high-growth startups.

❓ Can I use this framework outside of startups?

Yes. While designed for startups, the principles apply across industries, from scaling SaaS businesses to global enterprises modernizing their marketing.

❓ What stage of startup is this best for?

From idea to scale-up. Whether you’re launching your first product or expanding a portfolio, the framework adapts to guide vision, strategy, and execution.

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