Adidas vs Puma: Brothers at War in the Sneaker Game - Softcover

Inhaltsangabe

Two brothers. One town. And a rivalry that changed the world of sports forever.

In the quiet German village of Herzogenaurach, Adolf and Rudolf Dassler once worked side by side — until ambition, war, and pride tore them apart. The result? The birth of Adidas and Puma, two of the most iconic sports brands in history.

Adidas vs Puma: Brothers at War in the Sneaker Game tells the true story of how sibling rivalry fueled a global sneaker war. From Olympic podiums to hip-hop stages, from the football pitch to the fashion runway, this is the behind-the-scenes drama that shaped an industry.

Through gripping storytelling, rare insights, and striking visual elements, this book dives deep into:

• The origins of the Dassler brothers and their legendary falling-out

• The cultural rise of sneakers and their unexpected global impact

• The marketing ambushes, athlete deals, and street-style revolutions

• How the feud finally found peace on a soccer field — decades later

Whether you're a fan of sports, fashion, history, or business warfare, this is a story of legacy, identity, and the shoes that changed the world.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.