Beyond the Game: Understanding Name, Image, and Likeness (NIL) A Guide for Athletes, Families, and Coaches in the New Era of College Sports: What ... of Opportunity, Branding, and College Sports - Softcover

Inhaltsangabe

Beyond the Game is the essential guide to navigating the fast-changing world of Name, Image, and Likeness (NIL) in high school and college sports. Written for athletes, families, coaches, and educators, this clear and thoughtful resource breaks down complex legal, financial, and branding concepts into practical insights anyone can use.

From understanding what NIL really means to learning how athletes at all levels, ranging from Division I to junior college, can benefit, this book empowers readers to make informed decisions in a system that is still evolving. It goes beyond contracts and endorsements to explore the more profound questions: How do young athletes define their value? What does it mean to be a brand with purpose? And how do we protect the "student" in student-athlete?

Blending history, real-world examples, and expert guidance, Beyond the Game equips readers with tools, context, and confidence. Whether you're a rising star or just trying to figure out the new rules, this book offers a roadmap for thriving in the NIL era, not just as a player, but as a whole person.

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