Superficiality in Inclusivity
By Jia Amada
“Superficial Inclusion” is a powerful and deeply personal reflection on what happens when inclusion in healthcare becomes performative rather than transformative. Written by award-winning NHS leader and trans-woman of colour Jia Amada, this booklet explores the emotional and systemic toll of being visible but unheard, celebrated but unsupported, and invited in—but not fully welcomed.
Blending lived experience with evidence-based insight, Jia takes readers on a journey through the realities of navigating the NHS as an internationally educated nurse, EDI advocate, and compassionate leader. From tokenism in leadership to the gaps in cultural bereavement care, and from visual inequities for colour vision-deficient patients to the power of co-designed clinics for children with complex needs, this work challenges readers to look beyond surface-level inclusion.
With warmth, honesty, and hope, Superficial Inclusion is more than a critique—it’s a call to action. It’s for healthcare professionals, leaders, policy makers, and anyone who believes in building a system where inclusion is not just seen, but felt.
Perfect for readers who are:
Engaged in diversity, equity, and inclusion (EDI) work
Health and care professionals seeking more inclusive practices
Allies wanting to move from intention to impact
Advocates of intersectional leadership and lived experience
Praise for Jia Amada’s Work:
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