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THE HYPE PLAYBOOK: Supreme, Off-White & Fear of God: Scarcity as Strategy (BRANDED IN HISTORY: Stories You Wore) - Softcover

Mercer, Sofia

 
9798269369136: THE HYPE PLAYBOOK: Supreme, Off-White & Fear of God: Scarcity as Strategy (BRANDED IN HISTORY: Stories You Wore)
Softcover
ISBN 13: 9798269369136
Verlag: Independently published, 2025

Inhaltsangabe

The Hype Playbook reveals how Supreme, Off-White, and Fear of God rewrote fashion’s rulebook with scarcity and spectacle. Drop culture, resale markets, and celebrity collaborations turned everyday garments into coveted treasures. This book unpacks the psychology of hype, showing how engineered scarcity created not just demand, but obsession. Through stories of limited releases and cultural collaborations, it explores how these brands blurred the line between fashion and finance. At its core, this volume explains why hype is not an accident—it’s a carefully crafted strategy that reshaped modern luxury.

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Verlag
Independently published
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798269369136
Einband
Taschenbuch
Anzahl der Seiten
140
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
https://www.amazon.de/hz/contact-us

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