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Peaks to Pavement: Patagonia, The North Face & Arc’teryx: Outdoor Gear Goes Urban (BRANDED IN HISTORY: Stories You Wore) - Softcover

Mercer, Sofia

 
9798269103228: Peaks to Pavement: Patagonia, The North Face & Arc’teryx: Outdoor Gear Goes Urban (BRANDED IN HISTORY: Stories You Wore)
Softcover
ISBN 13: 9798269103228
Verlag: Independently published, 2025

Inhaltsangabe

Peaks to Pavement uncovers how outdoor gear once built for survival became urban style armor. Patagonia, The North Face, and Arc’teryx began in the mountains—designed for climbers, explorers, and adventurers. But soon, their technical jackets and rugged fleeces found their way into subways, cafes, and city sidewalks. This book traces the journey from basecamps to boulevards, showing how performance wear adapted to a new stage: the metropolis. It reveals how technical fabrics, environmental activism, and a craving for authenticity turned outdoor brands into symbols of both adventure and everyday resilience.

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Verlag
Independently published
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9798269103228
Einband
Taschenbuch
Anzahl der Seiten
142
Kontakt zum Hersteller
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