The Digital Campaign Trail: Politicians on Twitter and Facebook in Germany’s 2021 Federal Election - Softcover

Inhaltsangabe

This book offers a full-year analysis of social media strategies by all major German chancellor candidates from September 2020 to election day, 26 September 2021. It highlights the topics candidates emphasized, their leadership styles, and cross-platform communication strategies. By examining Facebook and Twitter activity, including the cross-posting of identical content, the study reveals how messaging adapted to polls, unfolding events, and voter priorities. A valuable resource for anyone interested in digital political communication, campaign strategy, and the evolution of online electoral engagement.

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