MIRACLES OF PUBLIC RELATIONS AND COMMUNICATION FOR EDUCAT ION MANAGERS (Charles Obiero Afullo Series, Band 10) - Softcover

Inhaltsangabe

The subject of Public Relations and communication is so vast. One book alone cannot be sufficient to impart the whole knowledge. This book should therefore be regarded as the gateway to good administration in Colleges and Schools. It is useful for Vice-Chancellors, Principals, Headteachers, teachers and other managers.
Students preparing for various Courses in Marketing, Secretarial Studies and Office Management, Education, Public Relations, Personnel /Human Resource Management, Labour Studies & Management and Business Administration would find this book useful.
The treatment is brief, simple, factual, and practical; unimportant words have been omitted and the latest ideas and techniques in PR and communication have been included. The greatest advantage of the book is that it is written by a professional teacher, educationist and writer who understands the Kenyan educational system well.
It is cheap unlike foreign Public Relations Books in the market. You would indeed find it invaluable in your Practical Management Skills. The book is divided into the following chapters as follows:

• Chapter 1: It covers the b background of Public Relations
• Chapter 2: It covers the importance of Public Relations
• Chapter 3: The chapter covers how to plan for Public Relations Programmes
• Chapter 4: The chapter covers promotion of a Public Relations programme
• Chapter 5: The chapter describes how the Public Relations Department is organized.
• Chapter 6: The chapter describes the roles of Vice-Chancellor/ Principal as Public Relations Managers
• Chapter 7: The chapter describes the distinction between Public Relations and Advertising
• Chapter 8: The chapter describes the distinction between Public Relations and Marketing
• Chapter 9: The chapter discusses the concept of Human Relations, causes of poor relationships in schools and how to promote Human Relations
• Chapter 10: The chapter deals with the elements of communication
• Chapter 11: The chapter discusses the role of communication in a school/college.
• Chapter 12: The chapter deals with the components of an effective public speaker.
• Chapter 13: The chapter analyses the concept of effective listening Chapter 14: The chapter dwells on interview, importance and limitations
• Chapter 15: The chapter describes how to effectively use phones
• Chapter 16: The chapter describes the content, importance and content of a letter.
• Chapter 17: The chapter is on meetings
• Chapter 18: The chapter discusses the concept of counselling, skills and service and how best to make it be effective
• Chapter 19: The chapter is on Report Writing
• Chapter 20: The chapter causes of barriers to communication and the solutions.
• Chapter 21: The chapter discusses the various case studies as applied in public relations and communication
• Chapter 22: The chapter is on public relations checklist.
• Chapter 23: It covers Bibliography

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