Strategic Branding with Anthropomorphic Service Robots and AI - Softcover

Inhaltsangabe

The emergence of artificial intelligence, machine learning, and anthropomorphic service robots is transforming the way organizations establish meaningful relationships with customers and differentiate their brands in increasingly competitive service environments. No longer viewed solely as tools for operational efficiency, intelligent service robots are evolving into strategic brand representatives capable of communicating, interacting, and responding in ways that closely resemble human behavior. Through advances in natural language processing, emotion recognition, adaptive learning, and social interaction, these technologies are redefining how customers perceive brands, develop trust, and engage with service experiences. Strategic Branding with Anthropomorphic Service Robots and AI brings together interdisciplinary perspectives that explore the convergence of branding, service robotics, artificial intelligence, machine learning, consumer psychology, and human-robot interaction. While existing research has traditionally emphasized the technical capabilities and functional performance of service robots, this volume shifts the focus toward their strategic value as brand agents. Covering topics such as brand identity, service design, and smart parking, this book is an excellent resource for researchers, scholars, graduate students, business leaders, brand managers, service designers, customer experience professionals, technology developers, innovation strategists, and more.

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