This book provides a comprehensive roadmap for ESL instructors transitioning into the specialized field of Business English. Moving beyond traditional grammar-heavy methods, the book advocates for Task-Based Language Teaching (TBLT) and Project-Based Learning (PBL) as the primary vehicles for professional development. It introduces the BELF (Business English as a Lingua Franca) paradigm, emphasizing that in a globalized economy, the goal is communicative effectiveness and intelligibility rather than native-speaker mimicry. Readers are guided through the full lifecycle of a course, from conducting rigorous needs analyses and curating authentic workplace materials to facilitating high-stakes simulations and managing virtual teamwork challenges. With a deep focus on intercultural communicative competence and nonverbal signaling, the book equips teachers to become professional facilitators who can prepare learners for the messy, high-pressure reality of international business. It is a vital resource for anyone looking to deliver measurable, performance-driven results in the corporate classroom.
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Anbieter: PBShop.store US, Wood Dale, IL, USA
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. L2-9798257058677
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Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. L2-9798257058677
Anzahl: Mehr als 20 verfügbar
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - This book provides a comprehensive roadmap for ESL instructors transitioning into the specialized field of Business English. Moving beyond traditional grammar-heavy methods, the book advocates for Task-Based Language Teaching (TBLT) and Project-Based Learning (PBL) as the primary vehicles for professional development. It introduces the BELF (Business English as a Lingua Franca) paradigm, emphasizing that in a globalized economy, the goal is communicative effectiveness and intelligibility rather than native-speaker mimicry. Readers are guided through the full lifecycle of a course, from conducting rigorous needs analyses and curating authentic workplace materials to facilitating high-stakes simulations and managing virtual teamwork challenges. With a deep focus on intercultural communicative competence and nonverbal signaling, the book equips teachers to become professional facilitators who can prepare learners for the messy, high-pressure reality of international business. It is a vital resource for anyone looking to deliver measurable, performance-driven results in the corporate classroom. Artikel-Nr. 9798257058677
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