AI for Sellers: The Practical Field Guide - Softcover

Inhaltsangabe

Most sellers use AI to write emails. This guide shows you what else it can do. AI for Sellers is a 65-page practical field guide written by a 16-year sales veteran for working sellers who have real deals to close and real pressure to perform. Not a survey of AI tools. Not a trend report. A field guide you can open on Monday morning and use the same day.

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What's inside:

Chapter 1 — Prospecting Smarter, Not Harder Account research, situational ICP building, cold outreach that sounds like you, subject lines, follow-up sequences, LinkedIn messages
Chapter 2 — Discovery: Asking Better Questions Pre-call briefs, hypothesis-led openers, three-layer discovery questions, champion and economic buyer research, objection prep, post-call debriefs
Chapter 3 — Deal Execution: Proposal to Close Proposals that lead with outcomes, ROI narratives, objection handling (with worked examples), re-engagement emails for dark deals, negotiation prep
Chapter 4 — Pipeline Management and Deal Health Pipeline audit framework, leadership-ready deal summaries, next best actions, forecasting with honesty, deal loss debriefs
Chapter 5 — Competitive Intelligence Battle cards you will actually use, intelligence sources, positioning without attacking, market trends, earnings call analysis
Chapter 6 — Communicating Up: Looking Sharp to Leadership Weekly narrative updates, QBR preparation, business-framed asks, the visibility flywheel — the chapter most AI guides skip entirely
Chapter 7 — Your AI Toolkit Habit rhythm, prompt customization guide, self-coaching techniques, full prompt index
Appendix A — Glossary of 22 key terms
Appendix B — Quick-Start Prompt Card The 10 highest-impact prompts, one for each major friction point in a seller's week

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Who this is for:
— Individual sellers in any B2B industry looking to use AI beyond email drafting
— Sellers who have tried AI and found the outputs generic or robotic
— Experienced sellers who want a faster path to better preparation and sharper communication
— Anyone who wants to look sharper to their manager without working more hours

This guide is NOT for: AI enthusiasts, early adopters who love experimenting for its own sake, or anyone looking for a technical deep-dive into how AI works. It is for people who sell for a living.

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