In Search of Excellence: How to turn every customer interaction into a 5-star experience (neuromarketing applied to real businesses) - Softcover

Inhaltsangabe

WHY DO SOME COMPANIES CHARGE MORE, SELL MORE, AND HAVE CUSTOMERS WHO LOVE THEM, WHILE YOU STRUGGLE FOR EVERY PENNY?
Your product is good. Your team works hard. But the 5-star reviews are fading, the competition is copying your prices, and customer loyalty is a distant dream. The problem isn't what you sell, but how they experience it.
In Search of Excellence is not just another book on business theory. It is the definitive field manual written by Javier Prieto, strategic consultant in neuromarketing, TED speaker, and coach to CEOs of multinational companies, who has transformed the customer experience in more than 200 companies.
Based on real data, applied neuroscience, and proven success stories, this book reveals:

• How your customer's brain makes decisions and why ignoring it is costing you 40% of your potential revenue.
• Sector-specific audits (hotels, restaurants, clinics, e-commerce, etc.), where you will discover the friction points that bleed money and drive customers away.
• Step-by-step systems for designing memorable experiences, turning complaints into loyalty, and generating 5-star reviews ethically and on a massive scale.
• The roadmap to scaling excellence without bureaucratizing your business, creating a competitive advantage that is impossible to copy.

FOR CEOs, EXECUTIVES, AND ENTREPRENEURS WHO WANT TO STOP COMPETING ON PRICE AND START DOMINATING THROUGH EXPERIENCE.
JAVIER PRIETO is an experience architect and the consultant that multinationals and scale-ups turn to when they need to transform customer satisfaction into their main growth engine. His method, based on applied neuromarketing and years of real data analysis, has been presented at TED events and is the basis of the ISO Certificate of Experiential Excellence.
WHAT THOSE WHO HAVE APPLIED HIS METHOD SAY:
"We implemented Javier Prieto's system and in 90 days our NPS went from 32 to 78. It's not magic, it's science applied to business."


"Finally, a book that gets to the point. Each chapter is a specific manual for a sector. We have applied it in our centers and patient retention has increased by 65%."


"After reading this, you see friction points everywhere. It's like having augmented reality glasses for your business. Essential."


IF EVERY EURO INVESTED IN MARKETING COSTS YOU MORE AND MORE AND YIELDS LESS AND LESS...
IT'S BECAUSE THE REAL BATTLEFIELD IS WITHIN YOUR CUSTOMER'S EXPERIENCE.
STOP GUESSING. START DESIGNING.
www.javierprieto.net

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