ForwardFast Branding: The 6-Step Model to Accelerate Your Health, Science, & Technology Brand - Softcover

Inhaltsangabe

In this updated edition, Mark Stinson presents the principles of brand innovation for health, science, and technology products. It will help you become more creatively prepared and focused to reach the scientists, researchers, physicians, nurses, clinics, and the millions of patients who use your medical brands.Part I offers the essentials of brand innovation: basic definitions, obstacles to acceleration, and the potential impact of brand innovation. You'll learn the differences between "play" and ForwardFast.Part II puts brand innovation to work with the 6 steps of the ForwardFast model.Part III applies effective branding. It features a collection of case studies and exercises for working with your own brands -- with your team of collaborators or with the agencies who work with your brands every day.

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