Pricing Management: A complete Guide - Softcover

Venkatasan, Sanjeev Kumar

 
9798196707117: Pricing Management: A complete Guide
Softcover
ISBN 13: 9798196707117
Verlag: Independently published, 2026

Inhaltsangabe

"Price is the moment of truth. It is the intersection of the value you create and the value you capture."

Every business sets prices, but very few do so strategically. Most organizations leave a massive amount of invisible value on the table by relying on gut feeling, historical precedent, or competitor moves.

Pricing Management: The Definitive Business Guide is a comprehensive roadmap for leaders who want to master the most powerful lever in business. Moving beyond academic abstraction, this guide provides actionable frameworks for the four pillars of modern pricing: Strategy, Psychology, Analytics, and Technology.

Inside, you will discover:

  • The Value Framework: How to move from cost-plus models to Economic Value Estimation (EVE).

  • Pricing Psychology: Leveraging Behavioral Economics, Anchoring, and the "Left-Digit Effect" to influence perception.

  • Data-Driven Precision: Mastering the Pocket Price Waterfall, Break-Even Analysis, and Elasticity.

  • The Digital Frontier: Implementing Algorithmic Pricing, Machine Learning, and CPQ systems to scale your strategy.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Independently published
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 13 
9798196707117
Einband
Taschenbuch
Anzahl der Seiten
39
Kontakt zum Hersteller
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