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Choosing Our Futures: The Collected Essays of James A. Ogilvy, Volume 3: Essays on Scenario Planning - Softcover

Buch 3 von 5: Choosing Our Futures: The Collected Essays of James A. Ogilvy

Ogilvy, James A; Schwartz, Peter

 
9798188963392: Choosing Our Futures: The Collected Essays of James A. Ogilvy, Volume 3: Essays on Scenario Planning
Softcover
ISBN 13: 9798188963392
Verlag: Independently published, 2026

Inhaltsangabe

The majority of the essays in this volume were written during Ogilvy’s involvement with Global Business Network. The volume is divided into four parts. The first part reproduces some of Ogilvy’s practical introductions to, and advice for, scenario planning. The second part addresses various philosophical issues pertaining to scenario planning. The third part contains interviews Ogilvy has given on the topic, which includes discussions of his own background in scenario planning. Finally, the fourth part includes two practical examples of scenario planning in action.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Independently published
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 13 
9798188963392
Einband
Taschenbuch
Anzahl der Seiten
482
Herausgeber
Dennen David
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