Ship It: Lead Your Build Without Becoming an Engineer - Softcover

Inhaltsangabe

You're in a meeting. The developer is talking about dependencies and technical debt. You stopped understanding thirty seconds ago — and you're nodding anyway.

If you're the founder signing the invoices, leading the developers, and quietly hoping you're not being managed, this book closes the gap between you and the people who build your software.

It takes you from nodding along in meetings you don't understand to confidently leading the build — without becoming an engineer.

By the end you'll be able to:

• Scope the right thing — turn a fuzzy idea into work a developer can actually build
• Judge whether the work is good — and call it when it isn't
• Direct developers and offshore teams without pretending to be one of them
• Ship — move your product from stuck at 70% to out the door

The path is six levers — Context & Communication, Work Structure, The Right People, Location Arbitrage, Tools & Automation, and Retention & Culture. Pull them in order and the gap closes.

Written by someone who has built seven businesses and delivered 100+ technical projects — from funded startups to tier-one enterprises — on both sides of the table.

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