Trends in Marketing: What’s Hot What’s Not (Sales and Marketing, Band 4) - Softcover

Inhaltsangabe

Marketing keeps changing. But how do you know which changes actually matter?

Artificial intelligence. Social media. AI search. GEO. New ways to advertise, research customers, write copy, and find new markets.

Every year brings another “next big thing.” Some become important business tools. Others disappear almost as quickly as they arrived.

In Trends in Marketing: What’s Hot What’s Not, Michael Swedenberg draws on decades of experience in advertising, sales, and marketing to show business owners, marketers, and entrepreneurs how to separate useful trends from hype.

This isn't a textbook, and it isn't a book telling you to throw out everything you've learned and let AI run your business.

You'll discover how to:

• Spot a developing trend before it becomes yesterday's news
• Use AI as a practical marketing research assistant
• Write better prompts—and challenge the answers AI gives you
• Find a real Unique Selling Proposition instead of settling for generic advertising
• Use AI to generate advertising concepts and headlines without surrendering human judgment
• Understand how online search and customer discovery are changing
• Test a trend before betting your business on it
• Recognize when supposedly “old-fashioned” marketing still works

Throughout the book, Swedenberg uses practical examples—from gourmet cupcakes to print-on-demand T-shirts and office furniture—to show how these ideas can work in the real world.

Technology will keep changing. The trick isn't predicting what comes next.

It's learning how to recognize what matters—and knowing what to do with it when you find it.

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