A Study On The Marketing Strategy Of Titan In The Wristwatch Segment - Softcover

Inhaltsangabe

A Study on the Marketing Strategy of Titan in the Wristwatch Segment explores the evolution of the wristwatch industry and examines Titan’s marketing strategies within the Indian wristwatch market.

The study covers Titan’s brand positioning, product strategy, pricing strategy, promotional activities, distribution network, market segmentation, consumer perception, digital marketing initiatives, and competitive environment. It also examines the development of the wristwatch industry, major brands operating in the Indian market, and changing consumer preferences.

The research uses primary and secondary data to understand consumer preferences and perceptions toward Titan watches. The study includes analysis of factors such as brand preference, advertising, watch design, strap materials, consumer ratings, and the influence of marketing activities on purchasing decisions.

The book also presents a SWOT analysis, comparative analysis with competitors, findings from consumer research, and suggestions based on the study.

This work provides an academic overview of Titan’s marketing strategy and its position in the Indian wristwatch segment, making it useful for students and readers interested in marketing, branding, consumer behaviour, and the Indian watch industry.

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