Marketing English for Specific Purposes: CEFR B2 - Softcover

Marketing English for Specific Purposes : CEFR B2

Taschenbuch. Zustand: Neu. Neuware - MARKETING: English for Specific Purposes (CEFR B2) is the coursebook you need in order to communicate with confidence in the international marketing workplace.Ten units cover the full professional cycle: marketing fundamentals and the marketing mix, market research and consumer insights, branding and brand identity, persuasive advertising, digital marketing and social media, e-commerce and customer experience, sales and negotiation, presentations and commercial proposals, marketing analytics and data communication, and international, ethical and sustainable marketing.Every unit combines three authentic B2 reading texts with comprehension questions, fifty vocabulary items in context, and a grammar section applied to genuine workplace situations - from present tenses to conditionals, reported speech and the passive voice. Complete answer keys accompany all activities, which makes the book equally suitable for classroom use and independent study.A rigorous, practical resource for university students, marketing professionals and teachers of English for Specific Purposes. Artikel-Nr. 9798175833639

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