Inspired by Data: AI's Transformative Role in Corporate Communication - Softcover

Name: Inspired by Data: AI's Transformative Role in Corporate Communication
Author: Mayer, Giuseppe
ISBN: 9791281627130

Mayer, Giuseppe

9791281627130: Inspired by Data: AI's Transformative Role in Corporate Communication

Softcover

ISBN 13: 9791281627130

Verlag: Egea Spa - Bocconi University Press, 2024

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Unlock the power of AI to revolutionize your corporate communications. In Inspired by Data, discover how artificial intelligence, especially generative AI, is transforming corporate communications. Gain practical insights to ethically leverage these technologies, emphasizing human creativity and responsibility. Explore how AI opens new creative frontiers, harnessing data patterns while preserving authenticity and meaning. Navigate the ethical risks as AI permeates communication channels. Learn to establish oversight and recognize human judgment as the compass. With expert insights and industry case studies, spark a movement where corporate communication is liberated by data, not chained to it. This guide empowers you to use technology to enhance storytelling, leadership, and ethical responsibility in business.

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�ber die Autorin bzw. den Autor

Giuseppe Mayer is Adjunct Professor of Artificial Intelligence and Corporate Communication at IULM University. As a manager and entrepreneur in the fields of communication and digital in-novation, he has more than 25 years of experience in senior roles at major Italian and international communication groups. His career has been marked by a constant drive for innovation and digital transformation, with a strong focus on business and communication. He is also a recognized author, having published several books on digital communication and branding. His passion and versatility provide unique insights into the power of AI and other emerging technologies to transform corporate communication.

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