Human behavior is fundamentally driven by incentives, necessitating clear motivations to guide actions and decisions. Strategic compensation management emphasizes the pivotal role of rewards in aligning employee interests with organizational objectives and in supporting the overall mission of the organization (Larkin, Pierce, & Gino, 2014; Moriarty, 2014). Within the context of fulfilling job roles and responsibilities, rewards serve not only as indicators of the value placed on effort and expertise but also as essential drivers of motivation to sustain performance. The core objective of reward systems is to maintain employee engagement, enhance productivity, and secure a competitive edge, all while managing operational costs (Kanin-Lovers & Porter, 1991; Milkovich, Newman & Gerhart, 2011). Therefore, while maximizing profit and minimizing cost remain key business priorities, the significance of recognizing and rewarding human capital cannot be overlooked. Human behavior responds to a variety of external stimuli such as financial incentives, social recognition, and affiliation, making a well-designed reward system integral to organizational success (Ait Oumeziane et al., 2017; Wang et al., 2017).
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