Essentials of Qualitative Techniques for Management - Softcover

Inhaltsangabe

This book presents a comprehensive introduction to qualitative research for PhD, DBA, MBA and Master students. Your interest may reflect a desire to do it, to teach it, or just to learn about it. In any of these situations, the course can help. The goal is to know how to practice qualitative research at a high level. The book embraces all the major phases of qualitative research, from starting a study to collecting and analyzing data to interpreting findings and drawing conclusions and recommendations. Each phase of the book is illustrated with a wide array of published studies (including some of the classics and many of the exciting contemporary ones). The idea here is to explain key concepts and procedures in the context of success fully implemented works, showing how previous academics and researchers have mastered the inevitable challenges. The combination of a complete and detailed scope based on a strong foundation of previously published studies, may not be readily found elsewhere. You will gain important knowledge and insights about qualitative research, and you will see for yourself specific examples of how it has come of age as part of the social science mainstream.

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