MARKETING: Introduction to Marketing for Business Students (eBooks for Business Students) - Softcover

Inhaltsangabe

The traditional view of the marketing concept is that of a “salesperson”; maximizing sales via emphasis on what the product has to offer over its competitors. To do this you must have a good understanding of the target market, their needs and wants, as well as the environment in which the company operates.

Technological advances, most notably the spread of the internet and the prevalence of social media, have brought many challenges and opportunities. They have also added layers of complexity and contributed to data overload.

The concept of marketing may have evolved, but at its core its aim is the same – to sell what the business has to offer.

This book introduces the concept of Marketing, including new 21st century Marketing concepts such as Social media marketing and Influencers, to Business Students.

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