COLOR NOW: Color Combinations for Commercial Design - Hardcover

Inhaltsangabe

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single product
or an entire brand, a strong knowledge of how to select and
manipulate color is a must for designers who want to make an
impression.
Enter Color Now, a comprehensive guide to all aspects of
working with color in design. In four sections, designers will
learn the basics of the physics of light and color, the psychology
behind the ways humans react to color schemes, CMYK versus
RGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes in
different settings and lighting situations easier than ever, and a
broad survey of products and brands renowned for their use of
color provides ample inspiration to jumpstart the creative process.

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