Branding First: Volume 2 - Hardcover

New branding can be a breath of fresh air for established companies, or the first element of a reliable foundation for new businesses to build their reputation on. Branding First Vol. 2 explores the importance of new branding in a variety of ways, displaying rebrands as well as new identities that feature bold colours, creative formats, and sophisticated styles perfectly matched to the brands they're put to work for.