The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World - Softcover

Mller, Jin Kang

 
9789814893268: The Simplicity Playbook for Innovators: Creating Lovable Experiences in a Complicated World
Softcover
ISBN 10: 9814893269 ISBN 13: 9789814893268
Verlag: Marshall Cavendish International (Asia) Pte Ltd, 2022

Inhaltsangabe

The most complicated skill is to be simple

Simplicity is a hard thing. As the legendary Jony Ive, Apple’s former Chief Design Officer, once said, the challenge is “to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple."

Today, as technology becomes more complex than we can process, how do we hold on to that precious thread of simplicity? How do we design products and systems that are human-centered? How do we put innovation back in our own hands, even as we drive radical digital transformation?

The Simplicity Playbook for Innovators shows the way. It introduces five strategic shifts that will transform the way you look at your business – from customer research to product/service development. In each strategic shift, you will find a wealth of practical tools that have been applied and tested, particularly in legacy companies dealing with complex processes and systems. When we focus on simplicity instead of innovation-for-the-sake-of-innovation, customers love the experience. With this illuminating step-by-step guide, you will rediscover how to focus on what really matters for your business, and learn the methods to create experiences that win customers’ hearts.

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Über die Autorinnen und Autoren

Jin Kang Møller is an award-winning designer and customer experience strategist with more than 18 years of experience in Europe and Asia. Her methodologies have simplified complex customer experiences, creating bottom-line impact in organizations such as OCBC Bank, Credit Suisse, and across industries from insurance and healthcare to government. Jin is a highly acclaimed trainer, TEDx speaker, and an affiliate faculty member at Singapore Management University (SMU), teaching design thinking, innovation, and leadership. She studied Change Management at INSEAD and received her MBA from The Open University, UK. She holds a BA in Art and Engineering, majoring in Visual Communications and Product Design, from Handong University, South Korea.

Jin Kang Møller is an award-winning designer and customer experience strategist with more than 18 years' experience in Europe and Asia. Her methodologies have simplified complex customer experiences, creating bottom-line impact in organisations such as OCBC Bank, Credit Suisse, and across industries from insurance and healthcare to government.

Jin is a highly acclaimed trainer, TEDx speaker, and an affiliate faculty member at Singapore Management University (SMU), teaching design thinking, innovation and leadership. She studied Change Management at INSEAD and received her MBA from The Open University, UK. She holds a BA in Art and Engineering, majoring in Visual Communications and Product Design, from Handong University, South Korea.

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Verlag
Marshall Cavendish International (Asia) Pte Ltd
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
9814893269
ISBN 13 
9789814893268
Einband
Taschenbuch
Anzahl der Seiten
287
Kontakt zum Hersteller
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Verantwortliche Person
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