Verwandte Artikel zu LIVING INNOVATION: COMPETING IN THE 21ST CENTURY ACCESS...

LIVING INNOVATION: COMPETING IN THE 21ST CENTURY ACCESS ECO - Hardcover

Mathe, Hervé

 
9789814719575: LIVING INNOVATION: COMPETING IN THE 21ST CENTURY ACCESS ECO
Hardcover
ISBN 10: 9814719579 ISBN 13: 9789814719575
Verlag: World Scientific, 2015

Inhaltsangabe

Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Von der hinteren Coverseite

Living Innovation: Competing in the 21st Century Access Economy explores how the digital revolution has empowered customers, and how organizations have to innovate to gain a deeper understanding of user needs. Stepping away from the traditional mindset of products being the foremost concern of an organization, this book elaborates on how service value and the management of customer relationships are some of the new goals of an experience-driven economy. The ten chapters of this book provide insights and different perspectives into this new economy, including the consequences of the shift away from a product-based mindset, the role of the physical space as a stimulator of innovation and the keys to making service innovation a success.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
World Scientific
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
9814719579
ISBN 13 
9789814719575
Einband
Gebundene Ausgabe
Anzahl der Seiten
326
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland