E-Commerce Operations Management: 2nd Edition

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9789814518635: E-Commerce Operations Management: 2nd Edition

This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book. The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce. The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources and purchasing functions can supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce. The Instructor Manual and PowerPoint Slides for the book are available upon request for all instructors who adopt this book as a course text. Please send your request to sales@wspc.com.

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About the Author:

Marc J Schniederjans is the C Wheaton Battey Distinguished Professor of Business in the Management Department of the College of Business Administration at the University of Nebraska-Lincoln (UNL). He has published more than 110 journal articles and authored or co-authored 19 books in the field of management. Professor Schniederjans has served as a consultant and trainer to variety of business and government agencies. He has served as an advisor to numerous firms ranging in size from small business organizations to international conglomerates. He has also served as technical expert to government organizations ranging in size from a small US city to a foreign nation-wide public utility corporation.

Dr Qing Cao is the Jerry Rawls Endowed Professor of Management Information Systems at the Rawls College of Business, Texas Tech University. He is the recipient of the University of Missouri-Kansas City Teaching Award (2007). Dr Cao's research interests include technology diffusion and adoption, supply chain information management, strategic alignment, business intelligence, and social media. Dr Cao has published more than 45 research papers in top business journals such as Journal of Operations Management, Strategic Management Journal, Decision Sciences, Journal of Association for Information Systems,Communications of ACM, International Journal of Production Research, Decision Support Systems etc. He has received the awards for his research from organizations within universities and externally from professional organizations, such as the Decision Sciences Institute.

Jason Triche is in his third year as a PhD candidate in Business Administration, with an emphasis on Management Information Systems. Jason earned his bachelor's degree in MIS from Louisiana State University and his masters in MIS with a concentration in geographical information systems from the University of Central Missouri. Prior to returning for his PhD, he worked as a technology consultant and a project manager for the past ten years at Accenture and a small niche consulting firm in Kansas City. Jason has worked both in the US and internationally and has traveled extensively for work during those 10 years. He earned his project manager professional certificate (PMP) in 2008.

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