Media Convergence and the Development Strategies of Radio and Television in China - Softcover

Duan, Peng

 
9789813341517: Media Convergence and the Development Strategies of Radio and Television in China
Softcover
ISBN 10: 9813341513 ISBN 13: 9789813341517
Verlag: Springer, 2021

Inhaltsangabe

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication.

Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.

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Über die Autorin bzw. den Autor

Professor Peng Duan is the vice-president of the Communication University of China, the executive associate director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the managing editor of the SAGE journal Global Media and China. He is one of China’s leading scholars, with broad experience in journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis.   

Von der hinteren Coverseite

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication.

Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profoundglobal influence.

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Verlag
Springer
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
9813341513
ISBN 13 
9789813341517
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
176
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Deutschland

Weitere beliebte Ausgaben desselben Titels

9789813341487: Media Convergence and the Development Strategies of Radio and Television in China

Vorgestellte Ausgabe

ISBN 10:  9813341483 ISBN 13:  9789813341487
Verlag: Springer, 2020
Hardcover