ECONOMICS AND MANAGEMENT OF COMPETITIVE STRATEGY - Hardcover

Spulber Daniel F

 
9789812838469: ECONOMICS AND MANAGEMENT OF COMPETITIVE STRATEGY
Hardcover
ISBN 10: 9812838465 ISBN 13: 9789812838469
Verlag: World Scientific, 2009

Inhaltsangabe

This book provides a comprehensive and integrated approach to management strategy that is based on economics. A basic introductory strategy text that integrates economic analysis with management strategy, it takes into account global competition and high-tech (Internet) developments, and recognizes that companies today can no longer expect to sustain competitive advantage but must rely on innovation (of products, processes, and transactions). Although many of the principles are illustrated with numerical examples, the text does not require a background course in economics or mathematics, and does not contain technical graphs or equations. Thus, the book is suitable for undergraduate managerial economics and strategy courses, as well as for introductory MBA courses in business strategy and as a companion to case studies.

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Verlag
World Scientific
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
9812838465
ISBN 13 
9789812838469
Einband
Gebundene Ausgabe
Anzahl der Seiten
522
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9789813224773: Economics And Management Of Competitive Strategy

Vorgestellte Ausgabe

ISBN 10:  9813224770 ISBN 13:  9789813224773
Verlag: Wspc, 2009
Softcover